Price butcher millet into permanent magnet servo motor?
When the new Xiaomi MIX 4 was released, Lei Jun brought a product called "CyberDog" at the press conference.
It is Xiaomi's first robot product. It should be called "Cyberdog" in literal translation, but Xiaomi gave it a more down-to-earth name-Iron Egg.
There are a total of 12 permanent magnet motors in Tiedan's body, and the cost of a single permanent magnet motor exceeds 20,000 yuan. Among them, the permanent magnet motor is not produced by Xiaomi itself, so the permanent magnet motor is a real cost.
As an expert in cost control, Xiaomi, known for its cost performance, obviously will not turn a blind eye to this high cost. It seems like you have to do it yourself.
Therefore, at Lei Jun's fourth annual speech and the launch of Xiaomi MIX Fold3, while Lei Jun told his entrepreneurial story, he also brought a new category of new products - high-performance miniature permanent magnet servo motors.
Different from the miniature permanent magnet servo motors on the market that cost one or two thousand, the price of Xiaomi’s high-performance micro servo motors is 499. This price not only shocked the audience at the press conference, but also shocked other companies that sell permanent magnet servo motors.
499 overturning the industry table
Previously, the price of Xiaomi's flagship phone in 1999 put a lot of pressure on the peers, and at the same time, it also opened up Xiaomi's magnificent "cost-effective" machine-making road in the domestic mobile phone market. Later, Xiaomi changed its thinking and tackled high-end products in an attempt to obtain higher profits.
However, Xiaomi's core killer feature is still not lost, that is, the "price ratio" that is far higher than that of its peers. While the price is lower, the product power is still strong, which is the "Xiaomi characteristic".
This feature has now continued to the field of permanent magnet servo motors. To say that companies in the same industry are not panicking is to deceive themselves and others.
So what is the level of this 499 micro servo motor released by Xiaomi in the industry?
For the sake of brevity, we call it "Iron Egg II Servo Motor".
Tiedan II servo motors include planetary reducers, drivers, frameless torque motors, CNC aluminum alloy transmission parts, encoders and housings. At the same time, it also provides HMI (host computer debugging software) in the software part
To put it simply, Tiedan II permanent magnet servo motor is a fairly mature and modular permanent magnet motor product. Moreover, its price is cheap enough compared to its peers. It is no exaggeration to say that Xiaomi has directly turned the table in the field of servo motors.
The price of a permanent magnet servo motor on the market is generally about 2000 per unit, which is not including the electronic control and reducer. No wonder, some netizens said that the company is engaged in the motor industry, and the boss and colleagues watched the Xiaomi press conference together. After watching it, the boss's face turned black.
Broad application prospects
What are the specific application prospects of the Tiedan II servo motor?
Basically, it includes three areas, namely smart home and consumer electronics, medical equipment and robots, industrial automation and manufacturing.
In terms of smart home, Tiedan II permanent magnet servo motor can be used in smart curtains, smart furniture, smart lamps and other equipment to achieve precise motion control, allowing users to remotely control the opening and closing of home equipment through smartphones or other devices , adjustment and other operations to improve the convenience and comfort of life.
It can also be applied in virtual reality (VR) and augmented reality (AR) devices to bring users a more immersive experience, such as vibration feedback, motion tracking, etc.
In the field of medical devices, Tiedan II permanent magnet servo motors can be used for precise drug delivery, motion control of minimally invasive surgical instruments, etc. Through its high precision and stability, precise control of tiny operations can be achieved, improving the safety and accuracy of surgery.
At the same time, in robotics, this kind of permanent magnet micro motor can also give robots more flexible movement capabilities, enabling them to cope with more complex tasks and environments, such as drones, service robots, etc.
In the field of industrial automation and manufacturing, Tiedan II permanent magnet servo motors can be used in industrial applications such as precision processing equipment, automated production lines, and robot assembly. Its high-precision motion control capability can improve the efficiency and quality of the manufacturing process, reduce manpower input, and reduce production costs.
In addition, Tiedan II permanent magnet servo motor can also play a role in electronic component assembly, laser cutting, 3D printing and other fields to promote technological innovation and development of the manufacturing industry.
Generally speaking, the application prospect of Tiedan II servo motors is quite broad, covering a wide range and fields, and its continuous change may bring more innovation and development opportunities in the above fields.
Chinese brands are developing rapidly
Permanent magnet servo motors began to be applied to the industrial field in the late 1960s. Later, with the continuous innovation of material technology, motor technology and control algorithm, the precision and reliability of permanent magnet servo motors have been greatly improved.
my country's permanent magnet servo motor market is also gradually expanding, from 2.53 billion in 2014 to 6.904 billion in 2022.
Compared with traditional electric motors, all aspects of permanent magnet servo motors, including: precision, response speed, transmission efficiency, etc., have been improved. For example, in relatively sophisticated industries such as CNC machine tools, industrial robots, and automated production lines, permanent magnet servo motors are widely used.
Electric motors are more widely used in fans, pumps, compressors, conveyor belts and other products that do not require precision.
At present, the Chinese servo motor market is divided into 4 camps, namely domestic, European and American, Taiwanese and Japanese.
Representatives of domestic brands include Inovance Technology and Eston; representatives of European and American brands include Siemens, Schneider, and Bosch; representatives of Taiwanese brands include Delta, TECO, etc.; representatives of Japanese brands include Yaskawa, Panasonic, and Mitsubishi.
At present, 65% of the permanent magnet servo motor market in China is occupied by foreign brands, while domestic brands only occupy 35%. To subdivide it further, my country's servo motor brands are mainly used in the low-end and some high-end fields, and there is still a big gap with overseas leading companies. Due to the late start, it is not easy to catch up.
But fortunately, the development speed of Chinese-made permanent magnet servo motor brands is still relatively fast, and they have made breakthroughs in high-end fields such as industrial robots, and the future can be expected.
If the Chinese-made permanent magnet servo motor brand wants to do well and become stronger, first of all, the performance and quality of the product must be the key, and the ability to customize must also be indispensable, because the application requirements of different industries are different; R&D and innovation investment must also be increased, otherwise It is easy to be left behind; efficient supply chains and production capacity are also needed to ensure a stable supply of products.
In addition, a reasonable pricing strategy is also the key to attracting customers. On the basis of maintaining product quality, the price can be lowered like the Tiedan II permanent magnet micro motor. Gain a certain advantage in the competition.
